Stop ignoring the old Marketing Channels for the new shiny ones

Stop ignoring the old Marketing Channels for the new shiny ones

When most marketers are asked to come up with digital marketing strategies for a brand, they will often look at the new shiny channels that are mushrooming everyday. Talk of Tiktok, Youtube shots and Instagram reels. You will never hear of most  talking about old methods such as radio, TV or print media.  No, they …

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